We were approached by the publisher to redesign from the ground up. Crema Magazine at the time, was a coffee industry trade publication – a quarterly that we suggested could be much more.
We developed the magazine into a lifestyle magazine retaining the focus on all things coffee, revitalising the design to something more sophisticated, visually appealing and engaging, with refined typography and unique image treatments to take it to another level.
The first issue after the redesign created great demand for advertising space, adding value to the publication attracting larger companies to advertise, increasing advertiser spend and expanding the lifestyle magazine by 20%.
DELIVERABLES FOR THIS PROJECT: