IDENTITY + BRANDING
HB Financial and Holden Bolster Chartered Accountants are connected entities in the financial services and accounting sector.
The financial planning company was formed some time later. This continued as Holden Bolster Financial Solutions. As part of the rebrand inconjunction with The Holden Bolster identity, Holden Bolster Financial Solutions was streamlined to become HB Financial as this created a more concise name for the financial planning arm of the company.
We worked closely with the directors to maintain a graphic relationship between the brands to reflect how they collaborate, whilst providing unique colours to distinguish the Chartered Accountanting and Financial Planning sides to the business. We crafted a bold, simplified, strong iconic symbol derived from the founders initials which closely reflects their work. A triangular device was also employed to communicate the forward thinking nature of the company.
As with any branding project, we developed the extended family of logo lockups for consistent brand integrity and sensitive to print limitations.
RELATED: HOLDEN BOLSTER
DELIVERABLES FOR THIS PROJECT: