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HBCA_Identity_logos_acronym
HBCA_0001_HBCA_Identity_logos_FOLIO-2
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Holden Bolster - Holden Bolster - 1 colour keyline icon
Holden Bolster - Holden Bolster - 1 colour icon

HoldenBolster

IDENTITY + BRANDING

HoldenBolster is a CBD-based Chartered Accounting firm in operation in excess of forty years. A meeting with the partners revealed their concerns of their various related entities were not being portrayed with the caché that the firm has earned. Three entities existed: Holden & Bolster Chartered Accountants, Holden & Bolster Financial Solutions and Avenir Group (an alliance of like-minded firms across Australia).

OUR AIM:

Our aim was to create a bespoke Logo Mark with sophistication to appeal to HB’s clientele of high-net worth individuals.

THE RESULT:

We worked closely with the directors to maintain a graphic relationship between the brands to reflect how they collaborate, whilst providing unique colours to distinguish the Chartered Accounting and Financial Planning sides to the business. We crafted a bold, simplified, strong iconic symbol derived from the founders initials which closely reflects their work. A triangular device was also employed to communicate the forward thinking nature of the company.

As with any branding project, we developed the extended family of logo lockups for consistent brand integrity and sensitive to print limitations.

RELATED:
HB FINANCIAL

DELIVERABLES FOR THIS PROJECT:

  • January 1, 2015
  • Branding
  • Stationery
  • Print Collateral
  • Look & Feel
  • Brand Story
  • Logo

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CONTACT US

Saint

We are a Sydney-based, Award winning, boutique Graphic design and branding agency.

We create bespoke brand experiences that build awareness, recognition and connection with customers

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