IDENTITY + BRANDING
HoldenBolster is a CBD-based Chartered Accounting firm in operation in excess of forty years. A meeting with the partners revealed their concerns of their various related entities were not being portrayed with the caché that the firm has earned. Three entities existed: Holden & Bolster Chartered Accountants, Holden & Bolster Financial Solutions and Avenir Group (an alliance of like-minded firms across Australia).
Our aim was to create a bespoke Logo Mark with sophistication to appeal to HB’s clientele of high-net worth individuals.
We worked closely with the directors to maintain a graphic relationship between the brands to reflect how they collaborate, whilst providing unique colours to distinguish the Chartered Accounting and Financial Planning sides to the business. We crafted a bold, simplified, strong iconic symbol derived from the founders initials which closely reflects their work. A triangular device was also employed to communicate the forward thinking nature of the company.
As with any branding project, we developed the extended family of logo lockups for consistent brand integrity and sensitive to print limitations.
DELIVERABLES FOR THIS PROJECT: