The Maher Group
IDENTITY + BRANDING
The Maher rebranding project developed into several, but related entities:
Maher Group, Maher Partners, Maher Partners Assurance and Mast Wealth.
They provide the expertise and professionalism of a CBD-based firm combined with a local business mentality offering clients a highly tailored level of service, built around their individual needs.
The partners brought in S2 Creative to create a Brand Identity, Brand Story and assist with the Brand and company naming hierarchy to resolve the integrated offering across accounting, auditing and financial planning divisions of their businesses.
The Maher Group Branding is centred around the symmetrical M Icon which features prominently across all digital and print collateral. We felt the bold M represented both the substance and experienced offering with the smaller facets that represent the complexity and detail the company manages across the many interconnected financial areas of their client base, promoting the tagline: “We simplify the complex”.
As with any branding project, we developed the extended family of logo lockups for consistent brand integrity and sensitive to print limitations.
DELIVERABLES FOR THIS PROJECT: