Maher Partners
Accountants

IDENTITY + BRANDING

Maher Partners is an integrated financial services firm specialising in accounting, auditing and business advisory services for individuals and businesses. They provide the expertise of a CBD-based firm combined with a local business mentality, offering clients a highly tailored level of service, built around their individual needs..

The partners brought in S2 Creative to create a Brand Identity, Brand Story and resolve the Brand and company naming hierarchy to communicate the integrated offering across accounting, auditing and financial planning divisions of their businesses.

As a founding part of the Maher Group, the Maher Partners Branding is centred around the symmetrical M Icon which features prominently across all digital and print collateral. We felt the bold M represented both the substance and experienced offering with the smaller facets that make up the symetrical M depict the complexity of detail the company manages across the many interconnected financial areas of their client base, driving the tagline:

“We simplify the complex”

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